2020 Sindy dolls revealed at Dollycon

Latest updates

29 September 2020

Collectors have been pre-ordering their new Sindy dolls from SindyCollectorsClub.co.uk and they will now wait delivery from 30 November.

Kid Kreations have apparently made some small design tweaks based on collector feedback: the doll necks will be a little longer and the Weekender Sindy will have shorter hair.

10 September

I asked Rachel yesterday if I could borrow one of the prototypes to show at the Dolly Mixture Museum this weekend (no harm in asking 😉) but apparently there are only the six and they are very precious!

Here she is presenting them beautifully in a new video released by Kid Kreations  - almost as good as seeing the real thing. Includes close-ups of the dolls and packaging. I notice that they have different coloured eyes and slightly different complexions and make-up. And there is a reward for buying all 6 dolls which I think will tempt anyone hesitating! I love all the details especially the metal jewellery and fabric shoes. The cape is lined. It all looks really good quality and I think collectors will be pleased. Looking forward to ordering and receiving one. But how to choose?

Just in the middle of watching an additional live presentation... So impressed with this. Kid Kreations are responding directly to feedback and they've ordered another Weekender doll head with shorter hair!

9 September 2020

Here is the latest photo of the new dolls which I'm sure Pedigree and Kid Kreations won't mind me promoting!

As I care about diversity and only have caucasian Sindy dolls I think I will order the Sindy in the PJs as she has a darker skin tone. It would also be fun to order the Sindy with silvery hair as she would be unique. But I'm not sure I can run to that on my current budget!

6 September - latest photo of new Sindy dolls

16 March 2020

Some changes from the original line up. See my new post on Kid Kreations most recent reveal.

28 July 2019 New line of 11" Sindy fashion dolls planned

2020 Sindy dolls revealed. 80s style relaunch girls steal the show at Dollycon.
Photo by Cheryl Sewell and 'live' breaking news fun header by breakyourownnews.com

Rachel Godfroy Scott - fashion doll designer - was the first to post news of the Pedigree Sindy reveal yesterday, live from Dollycon. Her post appeared on the Vintage Sindy Collectors Group and quickly gained over 100 comments from excited fans.

A new range

Kid Kreations a UK toy producer and Number 1 Toy Retailer in the UK (2015) have purchased a licence from Pedigree Sindy to design and release a brand new Sindy range aimed at collectors. They will be released for sale in 2020 - date to be announced, perhaps at the Olympia Toy Fair I wonder?

UPDATE Paul Gibbs, an avid doll collector who was present for the reveal, shared some extra info "She’s solely aimed at the collector’s market, with high quality fabrics and production standards. Limited to 4,000 of each doll, available online at £80 each. If you buy all six dolls their boxes line up to make a Union Jack background."

You can sign up for updates at their Sindy Collectors Club website.

Cheryl Sewell with giant Sindy doll cut out figures.
Photo from Cheryl Sewell - fun to see a life size Sindy next to a human!

First Impressions

I love the reference to the original 1963 range including a striped T-shirt and a black and white houndstooth cape. The faces of these new dolls look very similar to the Sindy girls we saw from the late 70s onwards, but with a slightly more contemporary make-up. The eyebrows look much thicker, matching the current trend for chiseled eyebrows. There are more details and accessories than the 1960s - 1980s dolls which is interesting. I guess production costs must be even lower now - perhaps a digital element adds to efficiency? Logos are so desirable these days and I notice the Sindy 'S' appearing more on the accessories.

Change of face - 1986

Part of the excitement about these new Sindy girls comes from the long wait for a new release of the original face.

In the recent past, 'Pedigree Sindy' dolls were for sale in Tescos. Which sounds great, but in fact these dolls looked more like American Girl than the original 1963 Sindy doll. They were designed to appear like the very young children they were aimed at, whereas original Sindy dolls were designed to look like young adults. There have been many iterations and developments of Sindy's face and body over the years, but from 1986 her face was drastically changed and by 1989 it was so close to Barbie's face that it triggered an injunction from Mattel against Hasbro (the owners of the Sindy brand at that time).

The six Sindy doll prototypes
Thanks to Cheryl Sewell for the photo share.


Some collectors remain slightly skeptical about the proposed release, as new Sindy dolls have been promised before but never appeared. To get a new product launched is a huge challenge, and will the collectors market be broad enough to sustain demand for these dolls? Rachel Godfroy-Scott reassured collectors that she's been working with Kid Kreations at their office, and it's all systems go at the factory. I haven't seen an official press release yet though, so I may update this post when I have further details.

So, we're all excited to see the new line-up and very curious too! So many questions... will the dolls be affordable? Will they have poseable bodies? What will the packaging be like? And will that umbrella really open?!

What do you think of the line-up? Post below.

Were you at DollyCon? Do you have more pics? Post below!

Video presentation

Rachel Godfroy-Scott introduces the new dolls at DollyCon.


At the end of 2019, ShimmyShim.com was moved from Wordpress to Shopify in order to launch our new ecommerce store. At the time, it wasn't possible to import the existing comments from the old website. So the comments have been copied and pasted over! See below.


JULY 28, 2019 AT 2:44 PM
I didn’t go to Dollycon, looking at all the new dolls I’m not sure, to me there are so many rerooted dolls and a lot of people who make fashion for Sindy that these will take off at £80. I’ve collected some beautiful rerooted and made over dolls for half that price. Of course you’ll always get the one who must have. Wish you well.

Liked by 1 person

JULY 28, 2019 AT 3:09 PM
Hey Yvonne, thanks for your interesting comment.
Do you mean you estimate they’ll retail at £80 and that could be too expensive for many collectors? You could be right as looking at the Barbie Collectors range they seem to go up a lot higher than the more affordable Fashionistas range. Although if you buy them early whilst they’re still in regular shops, they are less. The Barbie Frida Khalo doll was around £30 on Amazon UK. What price would you want to pay?

JULY 28, 2019 AT 3:44 PM
Not this again. Every few years or so …

JULY 28, 2019 AT 5:06 PM
You can pick up beautiful Sindys for £40.
The fashionista Barbie are ok certainly not in the same bracket as a Sindy. I don’t want to offend anyone but in my opinion the fashionista are a child’s doll whereas Sindy seems to be an adult doll some quite sought after bringing high prices. Now the ones that had them as a child are still collecting as adults.
The Silkstone Barbies are in a different league to the fashionista, if this is what your trying to achieve with the new Sindy it would depend on the composition of the doll. I collect Tyler Wentworth as well and would be over the moon if the new Sindys be made from the same materials, you could be onto a winner. Sadly the price may be out of range for some and within the range of others at £80.
This is only my opinion but I would probably buy if there was a change in body materials but not shape.
Trendy girl seems to be one of the most popular ones along with Black Sindy or Gayle.

Liked by 1 person

JULY 28, 2019 AT 5:23 PM
I hadn’t heard of Tyler Wentworth before I don’t think, although I’m aware of the Tonner Sindy. I was going to say, I think the new dolls have a touch of the Tonner about them – they look a bit poutier with slightly lusher faces.
By the way, just to clarify, the new Sindy dolls are not from my company. We sell doll clothes, mainly vintage. I just thought it would be fun to write a ‘news’ style article about the reveal 😋

AUGUST 1, 2019 AT 1:11 PM
Hi, The Tyler Wentworth dolls are 16” and very sophisticated would be worth looking them up on Google, however Sindy has a great following and I think will always be a collectors doll. So you make and sell the collection clothes or general ones. I make dolls clothes myself so don’t really buy Sindy clothes or other dolls clothes ha ha not tight or anything.
Was you involved in making the new range for the new Sindy.

AUGUST 1, 2019 AT 1:28 PM
Yes I already had a quick look as you’d mentioned Tyler Wentworth. Beautiful faces.
Yes Sindy has a nice community around her which is an added benefit of collecting her.
At the moment I’m mainly selling vintage / pre-loved. I am also developing my own designs by getting the patterns printed on fabric and then cutting them out from there. So I might be able to offer them as kits to sew up as well. Is that something you’d be interested in? I’d like to get an idea of interest on that.

AUGUST 1, 2019 AT 5:16 PM
These are defiantly above the regular fashionista, but they still don’t seem to be worth £80 either; the outfits are very basic and minimal, not to mention the hair quality and styling could be better. As for Barbie, including the Silkstone line, her quality completely drop in the last years

JULY 29, 2019 AT 7:14 AM
It’s nice to see a Sindy that looks like Sindy and I really hope this goes ahead although I think that the exchange rate and shipping to Australia would make it an expensive buy for me. I rather fancy that girl in the cape. It would be even more fun if they released some extra fashions.

Liked by 1 person

JULY 29, 2019 AT 7:56 AM
Interesting point about the fashions! I agree with you there. I think collectors would really enjoy an authentic release of new outfits. It’s interesting that they’ve chosen pyjamas for one of the dressed dolls. As a doll clothes seller, I’ve noticed that nightwear is less popular than other items. But yes, I bet outfit sets in branded packs would fly.

Liked by 1 person

JULY 29, 2019 AT 10:54 AM
Perhaps the manufacturers of collectible dolls are not fully aware that some collectors love to play with them. Many of the people who read this blog debox their dolls, some just want to see how they would look wearing something different, some create stories and dioramas or just photograph them so some fashions would really add to the fun. When Barbie, Sindy, Tammy, and all the other fashion dolls were created in the 60s the makers knew the play value of clothing and accessories and we had all the wonderful fashions that we collect today. Playline fashion dolls today have neither the quality or quantity of outfits to choose from.

Liked by 1 person

JULY 29, 2019 AT 11:02 AM
Great point Vanda. I’ve also noticed the trend for photographing dioramas – it has really come alive in the social media landscape. A lot of collectors love poseability.
As you say there is a huge variety of tastes, wants and needs. How to meet that in one set of dolls?!

JULY 29, 2019 AT 7:17 AM
Reblogged this on Dolls, Dolls, Dolls and commented:
I’m trying not to get too excited about the idea of a line of collector Sindy’s that actually look like Sindy. Let’s hope the project goes ahead.

Liked by 1 person

JULY 29, 2019 AT 7:45 AM
Sorry to have been such a Debbie Downer…I just assumed these were ( like the last few times ) rerooted vintage. Are then these genuine protos? So hard to tell from the pics and text. I know they aren’t yours so to speak but I expect you know more than I do ( which is nothing!)
So I just would like to know are these prototypes,or are they mock ups rerooted? Thank you xxxx

Liked by 1 person

JULY 29, 2019 AT 10:56 AM
Good question! I think that is a question for Kid Kreations – maybe they’ll see this blog post and comment, which would be nice. My guess is you’re right and these are probably rerooted vintage just to show their intentions and get an initial reaction. Paul Gibbs (the collector who I think was at the DollyCon presentation) said that the new dolls are going to use the actual 80s Sindy head mould. That would make sense, as that’s what collectors have been saying they like best and it will save them the huge expensive of developing a new one.

JULY 29, 2019 AT 9:50 AM
It is nice that they look like Sindy dolls. I would rather see those dolls on regular market for children. I think modern children would like them too. If they had a more spectacular clothes, it would be better for adult collectors. Pink dress is not interesting. The brunette doll with the sport outfit – the hair and style are too ordinary. Black Sindy and the one on the right are more interesting all in all.

Liked by 1 person

JULY 29, 2019 AT 10:58 AM
Good point. I agree with you about the clothes. I’d love to see a range by a well known contemporary fashion designer. But of course that would be extremely expensive to commission! I guess they’ll start out with something a little safe and see what the response is.

JULY 29, 2019 AT 11:05 AM
Some do! I have just sold a lot of doll’s clothes to a lady whose 8 year old prefers Sindy to Barbie. However with mass produced dolls there has to be huge demand and the behaviour and interest of millions of kids doesn’t seem to have matched that – from what I have heard anyway.

JULY 30, 2019 AT 11:11 AM
Welcome back sindy! Lovely to see her close to original and fitting in with the times without losing her origins.
For collectors dolls I think price is fair specifically in comparison to Danbury mint and Tonner collection, however I would still love to sindy to come back as a child’s fashion doll as a toy not like the big tesco ones more like she was in 80s or even the 90s.
One day maybe I see action man has made a come back in B&M stores with a hint of the original 1960s design.
Can’t wait to see these up for sale ❤️

JULY 31, 2019 AT 4:41 PM
Yes, the prices would be low if that happened.

JULY 31, 2019 AT 2:59 PM
The arms look like the ones from Active Sindy, so perhaps these new girls will be nicely posable.

Some of them look very broad in the jaw – which was my problem with the Tonner Sindy range.

I doubt I’d pay 80 quid for one when I could dress/reroot an old Sindy and get similar results for less (and leave off the silly ruffles I see on three of those outfits), and not have that over-wide jaw to look at.

JULY 31, 2019 AT 4:40 PM
OK, so you’re not impressed overall but maybe, just maybe if they active bodies…

AUGUST 5, 2019 AT 5:12 PM
I understand what you mean and I felt that myself I could reroot an old Sindy but the problem is they are old Sindys with loose hips, legs etc.
I have only just seen the Tonner ones, I think they are lovely. I think with this new range Sindy needs to come from the perception they are a child’s doll to a collectors doll.
I think people will still reroot their own Sindy which is great, love seeing some of the styles really lovely. I The new range will appeal to certain people and they are the ones that will buy them. My only worry is that they are a limited edition and will start to sell on for silly money like we have now.

AUGUST 1, 2019 AT 6:33 PM
Hi – I run Dollycon and thought I’d just let you know that these dolls are prototypes. They are part of the collectors range that will be followed up by a playline toy range. The production dolls will be launched at London Fashion Week in February and sold through Hamleys and online Rachel’s presentation can be seen on the dollyconuk fb page. Yes they have posable bodies and they will be able to wear high heeled shoes. The collectors dolls will retail at £80 . The company producing them are already a doll manufacturer and have a manufacturing base so they are well versed in getting a doll to production.
Mel x

AUGUST 1, 2019 AT 7:16 PM
Thanks so much Melanie, that’s such a useful contribution. I have updated the article. Cheers!

AUGUST 10, 2019 AT 6:26 AM
Hi Melanie, if you see this I would like to ask if playline following on from the collectors line will have the same looks (skin colour, hair styles, outfits etc) as the collectors line? I’d soooo love a black Sindy!!! But I’m in Australia and 80 GBP, plus shipping, converted to $AU, works out to be rather expensive. My hope is there will be a black Sindy in the playline and of course all the dolls will have our much loved Sindy look but be more affordable.

AUGUST 13, 2019 AT 7:59 AM
Hi Susan, please note – Melanie later commented that no playline has been announced or hinted at for now. Would be great though!

AUGUST 2, 2019 AT 5:11 AM
So sorry please delete the play line comment – I misunderstood this is not the case . Than you

AUGUST 2, 2019 AT 5:42 AM
Also what is correct is that we will be getting a special convention doll made for Dollycon 2020. Apologies for the confusion I don’t want to misinform people. It was a crazy day and I misheard ! Xx

AUGUST 2, 2019 AT 8:26 AM
OK, no worries Melanie.

AUGUST 15, 2019 AT 10:24 AM
I really hope they bring back the old Sindy! I am 47 and still have my old Sindy and horse which I love dearly ! I have never seen a doll as pretty as Sindy. I’m sure there is a big market for her especially for us parents and grandparents who loved her ! I’m sure she’ll fly off the shelves but please keep her Original face !! Love the new remake! Hope she comes back like that , the old Sindy with modern style !💕💕💕🙏🏻


  • Hi Anne P. yes I will ask about the measurements and get back to you tomorrow if I can! x

    Frankie Sinclair
  • Hello can you or any of your followers help me? My grand daughter got a big Sindy for christmas. I cannot see her because of lockdown and want to sew clothes. Please Can anyone measure the chest, waist, hips and inside leg seam i beleive this new Sindy is similar in size to the 45cm our generation doll but i need to be sure. I have tried everywhere to find these measurements. Please help. Thank you.

    Anne Paterson
  • Hi Tina, Do you mean Action Girl? Yes I guess they would be. I don’t release new dolls though, I just wrote a post about it. Regards, Frankie

    Frankie Sinclair
  • How about an AA doll do you think you will release one shortly they would be very popular

  • Hi Kathy, Please note that I don’t work for Kid Kreations but I can tell you that their website https://www.sindycollectorsclub.co.uk/ was password protected for a couple of days. It’s now open for business again. Hope you can order successfully this time!
    Regards Frankie

    Frankie Sinclair

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