Sindy stole my clothes! Creatable World review

Out packaging - do not put on shelf before 24 September

Gender Neutral

My last post was about a planned release. This post is about the actual, surprise release on Wednesday 25 September, of a radical new line of six dolls from Mattel called Creatable World. Being child dolls, they don't have boobs (and, as is usual these days with dolls for children, they don't have genitals). Their faces are designed to look neither feminine nor masculine. Or you could say both feminine and masculine... In short, the dolls are 'gender neutral' or as Mattel explains 'non-binary'. They sound a little bit android as well, as they only have code numbers for names!

Well this all sounds very politically correct and potentially a little bland, but as you will see, these dolls are a lot of fun! I loved them as soon as I saw them.

Mattel has risen to the challenge and addressed the complaints of adults dismayed at the dismal lack of choice between the pink fairy aisle for girls, and the blue and green adventure aisle for boys, in toshops and kids clothes stores. All of that is still available if you or your child want it (check out the Mattel Dreamtopia range aimed at girls and their Jurassic World and Hot Wheels ranges aimed at boys). But now here is a range of girly stuff mixed with boy stuff mixed with neutral stuff and kids get to decide how to put it together.

As well as gender, it's apparent that culture and ethnicity has been included in Mattel's careful design considerations. The animal motifs on the bags and T-shirts are relatable cross culturally. But the range doesn't fall into the trap of being a melting pot of 'no identify' as children can pick pieces to create or match their own ethnicity or cultural identity. I like the yellow trousers which seem to have an Asian design influence.

Lion face bagYellow yoga style pants.

The unboxing

Creatable World box with lid off and contents on display

So I have to confess I bought the whole set and have so far received 5 of the 6. It's so tingling to get that Christmas morning feeling as an adult 😄

Some of the set came in outer card boxes with the message 'Do not put online or on shelf before 24 September 2019' printed on them which I liked. Will keep those.

No blister packs or head staples for these lovelies! The pack is beautifully simple to open. Just slide a knife along two thumb sized adhesive patches and you're in. The inner box glides out to reveal a delightful palette - the Deluxe Character Kit.

Lift off the loose top plastic cover tray (again, no tugging and no rip risk) and pick out a pair of shoes first. There is a fabulous creaky squeaking sound as you pull them out.

And surprise of wonderful surprises whoopee, this chocolate box mix and match set fits Sindy!

Mix and Match

End of box

Notice how similar the blue jacket is to Pedigree Sindy "Seperates" 1981 #44035. Perhaps the vintage Sindy range played a small part in the design inspiration?

Each doll comes with a full set of clothes, a wig, a hat, a bag, a pair of glasses and three pairs of shoes. The shoes are a perfect fit on 1980s Sindy - both heels and flats. And the glasses actually fit 80s Sindy even better than the Creatable World dolls!

Copper hair Creatable World doll in blue frame glasses.
DC-619 doll and DC-619 blue glasses
Copper hair Creatable World doll in black framed glasses.
DC-619 doll wearing black DC-073 glasses
1980s short hair Sindy in Creatable World glasses
80s Pedigree Sindy wearing DC-073 black glasses
Sindy wearing Creatable World glasses and beret.
1986 'Smirky' Sindy wearing DC-073 black glasses and red beret.

The wigs don't fit the early 80s Sindys over their regular hair (and I didn't have any bald Sindy dolls handy to test on), but they look pretty good on Smirky.

Blonde Smirky Sindy
Smirky with her own hair and Creatable World undies.
Smirky Sindy wearing wavy blonde wig.
Smirky Sindy in DC-414 wig.
Smirky Sindy wearing curly blonde wig.
Smirky Sindy in DC-220 wig.

Oh Sindy was really in the mood for a new hat, and a jacket with a real zip (even more functional than her City Girl jacket as it even opens at the bottom).

Sindy in zip up jacket
Sindy wears DC-414 outfit

So poor elfin Deluxe Character 073 was left with no clothes on.

Two Sindys next to Creatable World doll.
Admittedly the trousers are a bit of a squeeze, even on Smirky.

The Creatable World articulated body is remarkably good quality. The joints move freely but hold in place very firmly. The feet are hinged at the ankle so that they can wear both flat shoes and heels. The dolls can free stand very easily, especially with shoes on.

Creatable World DC-073 poseable body.

None of the clothes or accessories have labels that I could see, which is slightly disappointing. It makes them so much harder to identify a few years down the line in amongst a pile of muddled up children's play things. And a label adds that touch of brand authenticity and quality.


I would rate Creatable World 8 out of 10. I love the range, from the top quality articulation to the funky design. Constructive criticism would be: make the trousers fit Sindy too. Joking. Less plastic in the packaging. It's mostly paper and card but it would be great if there was a super light weight material that could be moulded into the chocolate box style compartments instead of white plastic. The hair is a bit sticky - not sure what substance is used to hold it in style but it feels too gungey. The plastic edge of the wigs is a little unattractive and tricky to hide. I would like to see labels on the clothes and Mattel branding on the base of the shoes. But I don't suppose kids mind too much about that part and the range is not aimed at adult collectors, which is ironically part of its beauty for me as a dealer and collector. It's a living contemporary response to real children.

Thank you Mattel, for your dedication to design quality. And for giving Sindy a new wardrobe 😉

How would you rate the new range? Comments gladly accepted below.

Comments (copied over)

SEPTEMBER 29, 2019 AT 9:41 PM EDIT
It sounds as if Mattel has created a good quality playline doll series. I’m very interested that their clothing fits Sindy and that there is less plastic packaging. Yay, no head staple, now how about introducing that throughout the Barbie line? I can’t really say if I like the dolls until I can actually see them. I buy dolls based on whether I like their expressions and gender-neutral dolls may be too neutral for me. On the other hand, most playline child dolls are starting to look very cartoony and I don’t want that either.

SEPTEMBER 29, 2019 AT 9:58 PM EDIT
Hi Vanda, I generally go with how I feel too. Occasionally I’ve bought something because I think it might be collectible at a later date but that feels so hollow. Normally I buy things based on my own personal response, which is often an emotional response, but it could also be because of the design story behind it. In this case it’s a bit of both. I find the child faces remind me of my niece and nephew and that’s quite poignant for me. Especially as they live right over in Wales and because they’re growing up so fast! I like the childlike innocence of the dolls. At the same time there’s a bit of the Harry Potter about them. They look like kids who have got things to do and places to be 😁Well I shall be interested to hear what you think if / when you see one. Otherwise, I guess after a while you will be able to find the accessories and clothes appearing in charity shops and online – if you want them for Sindy.

OCTOBER 31, 2019 AT 1:55 AM EDIT
Excuse me!What size are these dolls???

OCTOBER 31, 2019 AT 7:41 PM EDIT
Hi Charlie, the Creatable World dolls are about 10″ tall / 26cm tall. And Sindy dolls are generally about 11″ / 28cm tall.

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