My last post was about a planned release. This post is about the actual, surprise release on Wednesday 25 September, of a radical new line of six dolls from Mattel called Creatable World. Being child dolls, they don't have boobs (and, as is usual these days with dolls for children, they don't have genitals). Their faces are designed to look neither feminine nor masculine. Or you could say both feminine and masculine... In short, the dolls are 'gender neutral' or as Mattel explains 'non-binary'. They sound a little bit android as well, as they only have code numbers for names!
Well this all sounds very politically correct and potentially a little bland, but as you will see, these dolls are a lot of fun! I loved them as soon as I saw them.
Mattel has risen to the challenge and addressed the complaints of adults dismayed at the dismal lack of choice between the pink fairy aisle for girls, and the blue and green adventure aisle for boys, in toshops and kids clothes stores. All of that is still available if you or your child want it (check out the Mattel Dreamtopia range aimed at girls and their Jurassic World and Hot Wheels ranges aimed at boys). But now here is a range of girly stuff mixed with boy stuff mixed with neutral stuff and kids get to decide how to put it together.
As well as gender, it's apparent that culture and ethnicity has been included in Mattel's careful design considerations. The animal motifs on the bags and T-shirts are relatable cross culturally. But the range doesn't fall into the trap of being a melting pot of 'no identify' as children can pick pieces to create or match their own ethnicity or cultural identity. I like the yellow trousers which seem to have an Asian design influence.
So I have to confess I bought the whole set and have so far received 5 of the 6. It's so tingling to get that Christmas morning feeling as an adult 😄
Some of the set came in outer card boxes with the message 'Do not put online or on shelf before 24 September 2019' printed on them which I liked. Will keep those.
No blister packs or head staples for these lovelies! The pack is beautifully simple to open. Just slide a knife along two thumb sized adhesive patches and you're in. The inner box glides out to reveal a delightful palette - the Deluxe Character Kit.
Lift off the loose top plastic cover tray (again, no tugging and no rip risk) and pick out a pair of shoes first. There is a fabulous creaky squeaking sound as you pull them out.
And surprise of wonderful surprises whoopee, this chocolate box mix and match set fits Sindy!
Mix and Match
Notice how similar the blue jacket is to Pedigree Sindy "Seperates" 1981 #44035. Perhaps the vintage Sindy range played a small part in the design inspiration?
Each doll comes with a full set of clothes, a wig, a hat, a bag, a pair of glasses and three pairs of shoes. The shoes are a perfect fit on 1980s Sindy - both heels and flats. And the glasses actually fit 80s Sindy even better than the Creatable World dolls!