The Toy Fair 2020 - London

Guess who I bumped into at the Toy Fair yesterday? None other than the London Fashion Doll Festival crew! 


The London Fashion Festival team
from left to right: Simon Farnworth, Ibrahim Ismail, Kim London and Claudio Coronado

It was so nice to see them in passing and a good reminder of their London Fashion Doll Festival coming up 6-7 June this year, and on the theme of royalty. 

So I spent a few hours at the toy trade show on Wednesday simply to take a look and see if there was anything interesting. I really approached it as an adult who enjoys toy design. 

On one hand, there were some interesting discoveries which I will share. On the other hand, I was surprised at the lack of WOW. I was somehow expecting amazing robotic dolls on display and a kind of Willy Wonka environment but it was fairly staid and down to earth with a tonne, an absolute tonne of plastic toys. 

But some eco friendly gems too. 

So there is quite a lot that caught my attention and deserves a mention. The Toy Fair attention mention!

I will break it all down over several short blog posts rather than trying to cram. Next post tomorrow. Hopefully...

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