213 - Fashion Vignettes

I worked in Digital Marketing at Royal Mail for ten years, first in Old Street, then Oxford Street and finally at the newly refurbished head office in Farringdon. The corporate world was strangeIy nurturing like a big grey cow. I always felt very 50 / 50 about it. I made my escape in 2017 with some savings to live on.

I had this random idea to make brooches out of miniature clothes, so I bought some from eBay. The brooch idea didn't work at all, but I was fascinated by these perfect little fashion anachronisms and started collecting and photographing them. Fashion still life photography. The challenge was to create a set of 12 (the magic number for a commercial set of gift cards). 

They did sell, but too slowly. At such a low price point, cards reallly need to fly off the shelves. I tested some at a local cooperative style gift shop and I noticed that another designers 'dogs dressed in medieval clothes' cards sold much faster because they made people laugh.