Logo sketches - how simple can it be?
Designing a logo for ShimmyShim
Last week I sketched out some ideas for a logo icon. And with a logo icon, I will need a new logo typeface to match. As much as I would love to magic this up in a week, I realise this design process requires patience. It seems to be like planting seeds. I sketch a bit and then while I'm washing up, or sitting quietly for a moment, an image or idea pops into my head.
Initially I wanted it to look like a girl dancing in one of those dresses with beads that swish. Like a girl dancing the 1920s ShimmyShim. But then I thought about Mary Quant and the simple power of that daisy icon. And of course, the Sindy heart logo.
I love Matisse cut-outs,
Toulouse Lautrec dancing legs
and the Mary Quant daisy logo.
And researching just led me to Filip Pagowski. His 'heart with eyes' design is the icon for fashion house Comme des Garçons. I love the way it is sketchy and not a perfect symmetrical silhouette. But that's hard to carry off!
I want the logo to feel energetic and joyful. And feel retro and contemporary at the same time. It must be fun and cool. It needs to look good when printed really small. I'm not sure if I want it symmetrical or freestyle. I have a way to go.
If you are in the mood for a little game, see how many of these 20 fashion logos you can guess on this Buzz Feed Fashion Logos Quiz