A chronology of the Sindy logo
Inspired by my visit to the Museum of Brands I decided to make a little potted history of the Sindy logo. I was surprised how often it got redesigned or tweaked. I don't have examples of all the variations but here's a nice selection.
The lettering is rounded off a little and the logo is used with the noun 'Sindy's Wardrobe' or 'Sindy's Bed'.
The mid 1970s is my favourite period for Sindy packaging design. I love the brutalist feel!
The heart appears in the background.
The underline appears and the short lived appearance of a full length Sindy character.
A big departure in the mid 1980s!
A blue box the following year and Sindy has been redrawn.
The heart disappears from the background and pips the top of the 'i'. Sindy is now a portrait but she only lasts for one year.
The attempt at integrating a Sindy portrait is dropped. A gradient fade from magenta pink to purple is added and the type has changed significantly.
A white fill in background.
And the heart finally turns into swirl. I think at this point some people had fallen out of love with Sindy so perhaps that's fitting!
Here are full pictures of the packaging (except 1963 as I don't have a box).
1969 Sindy’s Bedside Table and Lamp MPN 12SA6
All the Sindy packaging up until 1969 featured prints of line drawings or artist painted illustrations. From 1969 you see Sindy boxes illustrated with colour photographs.
1976 Sindy Rocker MPN 44554
1984 Sindy Super Home Lighting Pack MPN 44439
1985 Sindy Walk in the Park MPN 44510
1986 Fun Time Sindy MPN 42040
1990 Hasbro Sindy Desk and Chair MPN C1-51
1993 Sindy’s Cafe MPN 18293
1995 Hasbro Sindy Imani popstar 18525
I don't have any 2000s decade Vivid Imaginations Sindy packaging to photograph, but the logo was very similar to 1995. The same colour but with a touch of 'shine' added to the letters giving the a smooth relief effect.
If you have any photos of other variations please do share!